Marketing Ideas for Loan Companies UK

If you are a lending company, you may have questions, like how to get leads as a loan officer. But, there are a few things to consider before going on a quest to find the answers to such questions.

The financing sector is expanding as more and more people are seeking to apply for a loan. But, with the rise of financial technology (FinTech), the expectations of individuals and businesses have increased considerably.

With tons of financing options available, they seem to enquire more about the company’s services. They also need a smooth onboarding process, payment convenience, and overall convenience.

In short, customers need a loan company that can offer them excellent customer service. Hence, loan companies should use top-notch loan and mortgage advertising ideas to close deals.

They should promote themselves in a good light and demonstrate what they offer.

Plus, loan businesses should differentiate themselves from their competitors. This way, you can impress your existing and potential customers and drive conversions.

In this blog, we will discuss all the best marketing ideas for loan companies that can help you get there!

Effectual Marketing Ideas for Loan Officers

Here, we have enlisted all the helpful financial services business ideas for marketing. You can use these ideas as a stepstone to push prospects ahead in the sales funnel.

Let’s have a sneak peek into them:

Optimise Your Website

Your loan originator’s website is the centre of your online presence; it is the most crucial tool in your digital marketing kit. Every loan company should have an official website where it can:

Display its expertise in the financing industry.
Talk about its loan programs.
Answer clients’ frequently asked questions (FAQs), etc.

A website can help you form personal bonds with your target audience through your content. But, there’s more to it!

Below are some critical aspects that you should work on to make your website stand out:

Clean and elegant website design: Your website should provide convenience and knowledge to potential clients. Also, it should be able to solve the queries of your existing customers. Thus, it is advisable not to add too many elements and keep your website clean so that anyone can find the information they need quickly. Also, try improving your website’s user experience (UX) constantly.
Upfront calls to action: Once clients find the details they were looking for, they should know what to do next. You can guide them further by adding a CTA at several parts of your webpage.
Client testimonials: Including some testimonials of your old and loyal clients can help establish credibility for your loan business.

Besides these things, make sure that your website is mobile-friendly and appears on the Search Engine Results Page (SERP).

Improvise On Your Content Marketing Strategies

Content marketing is taking over the entire marketing industry. Businesses that provide value through their content will likely get more repeat business and new leads.

In fact, content marketing is one of the most impactful marketing ideas for title loan companies. It is also another great way to increase the number of website visitors and get more people talking about your business.

But, your content should match the needs of your potential customers. You must also take care to post them on all the right platforms. There are tons of topics to cover, like:

Differences between the different types of loans.
How to improve credit score.
Tips and tricks on investing early.
Loan refinancing options, etc.

You can offer genuine advice on such topics to captivate your audience’s attention. They might not need a loan now, but your content will keep you fresh in their minds. Here are some content marketing ideas for payday loan companies:

Create a separate section for regular blog posts.
Answer questions about the products and services you offer.
Post-high-quality and informational e-books, press releases, infographics, whitepapers, etc.

You can also post some of these content materials and send them via direct mail to their prospects. This way, you can assure that they read everything and know about your company in-depth.

Monitor Your Company’s Online Reputation

Undoubtedly, we all have the habit of checking reviews about a brand before dealing with it. Hence, loan companies should keep records of every review posted on their website, social media pages, and other platforms.

These online reviews can make or break their business and need close monitoring. Below are some tips to help you get positive reviews:

Provide quality services: If your clients are happy with your services, they are likely to give you positive feedback. At least, you can avoid getting negative reviews by doing the best you can in serving your clients.
Ask your loyal clients for a review: You can approach your long-term, satisfied clients and ask them to leave a review on your company website. Positive reviews are the most subtle yet powerful loan officer marketing ideas.
Claim the ownership of your business pages: Often, websites like Google and Yelp list several companies without informing them. Hence, you may not be aware that the details of your financial services are available on a particular website for people to view and comment on. It is your responsibility to check for such things and claim ownership for your company. This way, you can have better control over everything posted about your brand.
Deal with negative reviews without getting defensive: One unhappy client can influence the decision-making process of several potential clients. Hence, you should deal with negative reviews carefully. Instead of getting defensive, pay attention to the finer details, like what went wrong and how you can fix it. You can leave a short public apology and ask the client to connect with you offline.

Here’s a sample:

“This is (loan officer’s name) from (company name). I am sorry to hear that you aren’t satisfied with our services. Our motto is to help our clients with their financing needs and offer a convenient and smooth experience. We hope to talk to you further about your concerns and come up with a solution as every client is a priority to us. Please drop me an email at (email address) or call me on (phone number) so I can look into this issue and resolve it at the earliest. Thank you.”

Make Social Media Posts Regularly

Social media marketing is an excellent marketing tool to increase visibility and drive conversions. But, you need to remain active and work on your posts. Here’s what you can do:

Select some social media platforms where you plan on posting.
Develop a social media calendar for accurate scheduling.
Create eye-catching posts featuring attractive visuals and informative content.

You can look up some creative loan officer Facebook ads as a reference. Take care that your posts are about the finance sector’s current affairs and suit your clients’ preferences.

Select a Niche and Define Your Buyer Persona

Though generic marketing can help you get a few leads, selecting a niche and focusing on it can go a long way for a lending company.

You can start by answering some critical questions, like:

Do you offer loans to first-time home or auto buyers?
Does your business specialise in specific types of loan products?
What kind of clients can benefit from your company?

Remember, it is not essential to focus on one niche only. Still, you can optimise your marketing campaigns by identifying those you serve.

Also, it is crucial to clean your direct mailing or email lists from time to time. Luckily, PostGrid’s direct mail API can help you build targeted mailing lists and update them frequently.

Invest in Email Marketing

Almost every company sends out marketing emails and tries to lock new deals through them every day. But, today, people see marketing emails as spam messages and tend to ignore them faster than the speed of light.

So, does that mean you should drop your email marketing campaigns? Absolutely not!

99% of UK email users check their emails every day. Thus, it is safe to say conducting email marketing campaigns is also one of the most effective marketing ideas for loan companies in the UK.

You can get the email recipient to read your message by starting with an impactful subject line. It is the first thing that people read when they open an email—hence, focus on the words you use in this line.

You can turn it into a question, like- Looking to buy a house on loan at the lowest interest rates?

Such questions can intrigue your audience and convince them to complete the said CTA.

Conduct Direct Mail Marketing Campaigns

Direct mail is one of the oldest marketing channels and yet still effective. It can help loan companies with their lead generation marketing strategies. They can achieve several objectives with direct mail marketing, like:

Increasing brand awareness.
Establishing solid company-client relationships.
Pushing up response and conversion ratios.
Improving company reputation, etc.

People love getting mail as it creates a nostalgic effect. Also, they tend to give more attention to physical mail than online marketing ads.

Below are some tips to excel your direct mail marketing plans:

Get creative: Design your direct mailing collateral in a minimal yet creative way. Try unique colours, sizes, fonts, layouts, etc., to make your items stand apart from the rest of the mail your audience usually receives.
Provide value: Make your mail genuine, interactive, engaging, and valuable. Offer to solve the reader’s financing needs and explain how your programs can improve their lives.
Include promotions or offers: Add an exciting offer that persuades people to take the next step. Tell them how you are unique and better than your competitors.

Use Video Marketing

Videos are more appealing than written text and can help you add life to your marketing efforts. We have listed a few reasons below why video marketing is one of the best loan advertisement ideas:

They are attention-grabbing.
Videos are shared 1,200% more than images and text combined.
They drive traffic to your website.
They improve brand recognition as they are memorable.

You can make videos highlighting interesting loan statistics, offering advice, breaking down how to process a loan application, etc.

Go Heavy On Search Engine Optimisation (SEO)

Apart from creating valuable written and video content, it would also help to make it easily accessible. Your company should rank high in search results so that prospects can find and view your landing pages.

Setting up your company’s Google My Business (GMP) page is the first thing you should do. It is free and straightforward to use, but you need to optimise it using SEO.

Taking care of the following things can help you increase your website’s organic traffic:

Make a list of all the products and services your loan company offers. Each of them should have its own webpage. Select relevant keywords and create quality content outlining them.
Create separate pages for “Contact,” “About Us,” “FAQs,” “Blogs,” etc.
Keep updating your website content frequently to keep up with the recent trends in digital marketing.

Automate Your Marketing Tactics

Automation can help you and your clients both. For example, you can use custom calculators and chatbots to answer clients’ questions and make the process much faster.

Employing such interactive tools helps you cut down manual effort and smoothens the customer journey.

As said above, direct mail, social media, email, etc., are among the most creative marketing ideas for loan companies. But, you can get the most out of them by automating the entire process.

Marketing automation allows you to use the above mortgage broker marketing strategies efficiently. Also, you can save yourself a lot of time and money.

PostGrid’s direct mail services help you automate all your offline mailing activities. Our API and software enable you to design, print, and mail marketing items speedily and effortlessly.

Combine Offline and Online Marketing Activities

All the above marketing ideas for loan companies near Manchester work great, but you can do better by combining them.

You may choose a combination of two or more marketing channels and integrate them as part of a broader campaign. Thus, you can reach more people and increase your brand visibility among everyone.

There are other ways for loan companies to get clients, like:

Hosting offline and virtual events.
Asking clients for referrals.
Marketing themselves to real-estate agents, etc.

How Can PostGrid’s Direct Mail Services Help Loan Companies Connect With Their Prospects?

As discussed above, direct mail is one of the crucial loan marketing ideas that help companies reach out to prospects personally. It enables them to form emotional bonds with their target audience for a long time.

But, loan companies need to keep in constant touch with their clients, and direct mail makes it possible. They don’t need to conduct direct mail campaigns every week. Here are a few occasions that you should consider utilising for your direct mailing efforts:

Clients’ birthdays or weddings.
Anniversaries with your company.
Thanksgiving and Christmas.
New Year’s Day, etc.

You can also mail on random days when you have something to offer—like “Get interest rates starting at 6% only on applying today.”

The point is that you can create your own occasions; you should only have something to say to your audience.

PostGrid’s print and mail API can help you plan your direct mail campaigns from start to finish. Some of our most popular features include:

Designing direct mail collateral
API integration
Speedy set-up
Address verification
Printing and mailing
Real-time mail tracking
Campaign analytics and reports, etc.

Our services enable loan companies to generate fresh leads and increase sales by establishing business communications. Thus, you can increase brand reputation, build client rapport, and increase response ratios altogether with PostGrid.

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PostGrid UK

Wednesday, January 26, 2022